CNST 101: Canadian Television Commercials

As an imaginary course examining Canadian issues through television commercials, we will study the following particular units:
  1. Canadian Tire Guy
  2. Canadian Tire Through the Years
  3. Joe Canadian
  4. Beer Through the Years
  5. Tim Hortons
  6. Canadian Classics
  7. Heritage Minutes
  8. Hinterland Who's Who
  9. Body Break
  10. Concerned Children's Advertisers
  11. Canadian Forces

(Note: This course is by no means an exhaustive look at important Canadian television commercials, we haven't even touched banking yet.)

There will be no assignments, exams, term papers, essays, presentations, group work, reflection pieces, or faux art works imitating real art works. There will be extra credit given for watching every last one of these here and following links to even more. If you are so inclined to comment please do so, but it won't help your grade any. Anyone who spends this much time blogging or watching old commercials is clearly a failure and not just in their mother's eyes. Enjoy.

Here is a hockey sock full of commercials in order. Don't sit too close, it is bad for your eyes.

Canadian Tire Guy

Required reading:

"Maybe We're Too Hard on Canadian Tire Guy," Jay Pinkerton, 2 Jan 2005.

Joe Canadian

Required Reading:
"I Am Canadian: National Identity in Beer Commercials," Robert M. MacGregor, Journal of Popular Culture, 32:2, 2003, 276-286.
"Selling Patriotism/Selling Beer: The Case of the "I Am Canadian!" Commercial," Robert M. Seiler, American Review of Canadian Studies, 32, 2002.

"Heritage Minutes," Wikipedia.
"Rocks, Ice and Everything Nice," Histori.ca lesson plan.

"Adventures in Rainbow country and the Narration of Nationhood," Heather Macfarlene, Journal of Canadian Studies, 40:3, Fall 2006, 100-119.
"Hinterland Who's Who," Wikipedia.

Required Reading:
"The Body Break Story," BodyBreak.com
"Body Break," Wikipedia.
"Body Break," ParticipACTION Archive Project.
Required Watching:
Body Break Video Index (BodyBreak.com)

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